Business Development Manager - Liberty Robotics

Dexter, MI
Full Time
Sales
Mid Level

The Business Development Manager is responsible for driving new business growth by identifying new customers, new system integrators, and new application areas where the company’s robotic vision solutions are not currently deployed. This role is focused on opening new doors, expanding the company’s presence into new plants and new areas of manufacturing, and helping position the company’s technology with the right partners to support long term growth.

The ideal candidate has experience in automotive manufacturing and a solid understanding of robotic vision systems and automation environments.


Key Responsibilities

  • Identify and develop new customer relationships across OEMs, Tier 1 suppliers, Integrators, and other manufacturers
  • Proactively engage new system integrators to introduce the company’s robotic vision technology and build strategic partnerships
  • Identify new application areas, processes, Industries, and plant locations where the company’s solutions are not currently used
  • Work with customers and integrators to uncover automation challenges that can be solved with robotic vision
  • Help define new market entry opportunities based on observed customer needs and application gaps
  • Support technical discussions, demonstrations, and proof of concepts in collaboration with internal technical teams
  • Educate customers and integrators on robotic vision capabilities, use cases, and value proposition
  • Provide feedback on market trends, customer requirements, and competitive activity
  • Represent the company at customer sites, integrator offices, and industry events

Performance Metrics

  • New customers engaged and actively evaluating solutions
  • New system integrators introduced and developing opportunities
  • New application areas identified and validated
  • New Industries identified
  • Overall contribution to new business growth

Education and Qualifications

  • Bachelor’s degree in business, engineering, or related field preferred 
  • A minimum of 5 years of business development experience is required, specifically within the fields of industrial machine vision, robotic vision systems, automation, industrial software, or robotics.
  • Deep understanding of the OEM/Tier-1/Integrator relationship dynamic.
  • Strong communication and presentation skills
  • Ability to operate independently in a field facing role
  • Willingness to travel 50% of the time

Preferred Attributes

  • Comfortable opening new relationships from scratch
  • Technically curious with the ability to understand and explain complex solutions
  • Strategic thinker with strong execution skills
  • Collaborative and proactive mindset
  • Results driven with a focus on long term growth

Our Recruitment Process

While we appreciate your interest in LMI very much, we are only able to respond to candidates selected for further consideration.

We believe in a transparent and collaborative hiring journey. Our goal is to ensure you are as excited about us as we are about you. Below is the typical path (can vary by position):

Talent Discovery (Human Resources): An initial screening call focused on your professional background, language and communication proficiency, and cultural alignment with the team as well as overview of role and company.
Role Fit (Hiring Manager): A deep dive into your experience, knowledge and skills as well as sharing of role expectations and team initiatives.
Team Fit (Peers and Colleagues): An opportunity to meet with potential team members and/or cross-functional peers to discuss your experience/background and their experience and work at LMI.


About Liberty Robotics
We are recognized as a global leader in industrial vision and is a medium-sized technology company built on a culture of openness, respect and engineering excellence. At Liberty Robotics (LMI Technologies), our teams work collaboratively toward the shared goal of designing and delivering innovative 3D and 2D machine vision solutions to OEMs and System Integrators operating in industrial factory automation worldwide. The result of this collaboration is high-performance, easy-to-deploy, and cost-effective vision technologies that deliver consistent results in even the most demanding inline inspection applications today worldwide reliably.


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